WATCH Why the archetypes will Transform your life!! 

It's a bit long (I'm so in love with what the archetypes can do for/with you) so speed me up, or listen to me while you're happily doodling. 

BUT, it is crucial information. Don't skip it.

Video duration: 33:58 minutes
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!!! Can I have your full attention for 30 minutes? 

  • Are you new to the 12 Jungian Archetypes?
  • Do you sort of know the brand archetypes, but you have (not yet) used them for something else in your business or brand?
  • Are you here because you want to become a Powerful Creator and grow your brand, business, impact and happiness?
  • Do you want to end the endless hard work with too little result?
  • Are you bold enough to use your feminine powers and mix action-taking with following the guidance of your archetypes, spirits, muse, ancestors, art and the occasional witch action?


  1. This is not a Traditional Business Program with a start and an end.
    You won't get extra points when you have finished everything. This is an experience that will end in results that might be more important that you wish for.
  2. Your reward lies in realizing your goals by following a radically new way of growth.
  3. Because for some people (like you and me) the old masculine way of working your ass off is just not working.   
  4. You soon realize that I have broken every rule in the traditional Jungian archetypal description. My muse whispered most of the archetypal input into my ears and heart.
    So I can hardly tell her I won't listen. Right?
  5. That means that you have my full permission to follow your Muse, and make the content of this program your own. 

HOWEVER.

There is One Rule that Rules them all. Your desire and deep longing are not to be messed with.
You are here to become a powerful creator.

Take your desire very - VERY - seriously. Your archetypes and the entire set of spirits, muse, ancestors, etc. will guide you toward fulfillment.  


  • You got questions, and I got answers.

    Like: What can 12 different archetypes do? Can they change my life? But how?
    Or: What's the difference between 'brand archetypes' and 'archetypes?'
    Or: I did the quiz. But the outcome doesn't mean a lot to me.
    Or: I know I need a brand, but how can archetypes help me with that?
    Or How can the archetypes help me get unstuck?
    Or: I'm experiencing so much self-doubt. How can the archetypes help me with that?
    Or: As a therapist, I want to be very authentic and show my authentic self. But that also makes me feel uncomfortable and vulnerable. How can I find a balance?
    Or: . . .  I'm sure you've got your own question as well. 

  • Maybe you came here to learn about the Brand Archeypes.
    But, in all fairness, the brand archetype concept can be pretty flimsy. You and your brand are so much more than 'One Archetype'. 

  • So we're doing something radical.
    We're (sort of) ditching the limited 'One Person, One Brand, One Brand Archetype' idea and instead take it to the Next Level.
     
  • One Person with 12 Archetypes and One Archetypal Bespoke Brand 
    And we add the muse, mythological goddess and gods, ancestors, spirits, Mother Earth, planets, art, animals, altars and altar practice, sisterhood and emerge ourselves in so that you can rise to your potential.
  • We apply the archetypes to every part of your business and life and create a magnificent archetypal web that holds your authentic self, your dreams and desires, and every part of your businesses.
  • Your archetypal web will deeply transform you and your business.
    That's why you're here, right? To rise to your potential and reclaim your power.

    You see, we can talk about the archetypes for hours, but they only do their work when you apply them. 

    That's why we apply the archetypes to every aspect of your life, your brand, marketing, your dreams, hopes, desires, and the way you show up.
    You will get their support when you sell, email your audience, are out of inspiration or have hit a massive dopamine drop (right before your project is ready).

    The archetypes - yes, all 12 of them - will guide you in the direction you are supposed to go so that you can rise, be the Lighthouse, the Powerful Creator and get the best clients, while enjoying every second of the journey.

    That's why the first chapter is all about understanding the core of the archetypes.

    In the next 12 months you are going to dream, sleep, create, built, grow, make money, pursue dreams WITH the archetypes.


First things first. What are the archetypes?

What are archetypes?

The archetypes are a powerful tool for entrepreneurs  - and all humans - who want to become who they were born to be and to rise to your potential

  • Archetypes are universal symbols or patterns that tap into our collective unconscious and evoke deep emotional responses in people.
  • Archetypes make the unconscious conscious. When we're at a crossroads, they guide us in the direction that is most beneficial to us.
    They take us somewhere where we find parts in ourselves that feel unknown. They can move us into the underworld and scoop us up into an ever-changing process. 
  • You see, we can only hold a limited amount of consciousness awareness. We forget things. And it's often the things that make us special that leave our awareness first. The archetypes allow us to face up to what we have forgotten. 
  • Our awesomeness, special talents, and uniqueness will surface because of the archetypes. 
  • So, it's ALL the archetypes that matter. Not just one or two. When we are drawn to a specific archetype, it signifies a longing to remember what we have forgotten. 
  • So we move through that archetype, we live with it, dream with it, create art with it and build our altar for it.
  • When we commit ourselves to the archetypes, and follow our desire, that's when the magic happens.

Where do the 12 archetypes come from?

  • Carl Jung, the founder of analytical psychology, first introduced the concept of the 12 archetypes and their significance in our lives.
  • “All the most powerful ideas in history go back to archetypes” Carl Jung
  • Jung believed archetypes are an innate part of our psyche and influence our behavior, thoughts, and emotions.
  • And yes, when used effectively, they help create a brand that resonates with our customers on a deep level. They help us stand out in a crowded market. And can change the world while doing what we love the most.
  • But creating your brand is not the work you came here to do. Yes, your brand will be a huge help in attracting clients (that's why it's included in the program) Yes, your marketing will connect you to your clients (that's why it's included in the program.
  • But it's the inner work that will truly move the needle for you. 
  • And yes, you won't find 'pure' archetypal knowledge here, because I created my own system for you.

We start a liminal process and follow Desire

  • Right now you're in a liminal space. Maybe you're unsatisfied with your daily reality, probably for a while. But you don't know what the future will hold for you. Luckily, you've got our dreams and desires.
  • This process will move you to a new reality. And that can be challenging (because hello, resistance). But what if we make it as wonderful, creative and light as possible?
  • To allow that to happen, you need a deep understanding of the archetypes. Not  intellectually. But you will feel it, dream it and most likely get insights whispered into your heart and ears at all kinds of places.

How are we going to do this?

1. I got you start to finish. This is how we do it.

We start with your Archetypal blend. You will find how the Magic of the 12 Brand Archetypes will be your best friend when you want more clients.

1. You take the first quiz and get your first archetype. It's just a start and doesn't really mean anything. 

2. You discover the names and first information of the archetypes 

But the quiz will help you understand the core of each archetype and how they relate to one another.

You most likely also feel things, like: "I like this this one".  "I wish I was that archetype", or " I don't like that archetype at all".

Tip: write it down, because it's a great indicator of how you perceive yourself, right now. It will all become much clearer.



3. You take the second Quiz and discover your Archetypal Blend 

cover of the Archetype quiz

While you most likely 'sort of' knew your first archetype, you take the next step with your blend. You will feel more guidance and things start making sense.

You also understand that this is SO much more than just a story about your brand. 

Tip: This can be the moment where you see things, get tiny insights, maybe even start dreaming. If that happens, download the Real You journal [here] and start keeping track of synchronicities and small signs.

Like that friend you have been thinking about who calls you out of the blue, or that book with the answer you were looking for. Right on the cover!

Tip 2: You can also start with setting up your altar. You find that [here]. It will deepen your connection.

Tip 3: There is no 'Archetypes Exam', you don't have to remember anything. After all those years, I still forget the order of the archetypes. The only thing you need to remember is to make space for the archetypes in your life, work, or business.

4. You get archetypal insights about your audience and the people around you.

Like: why and when will someone with ample Ruler energy buy from you?

You might have unexpected insights like: You're such a Sage! When a friend or a child extensively explains how bridges have changed the landscape in the last 1.200 years.

Until now, the focus is more on intellectually understanding the archetypes. But when creating your own archetypal board, you learn more secrets and get more insights.

TIP: don't skip the art assignment. They are the bridges you need.

Whenever you feel stuck, use the tools in the journal or run to the Creative Fire Module to immerse yourself in the abundance and desire rituals.

No better time to connect and attract what you desire than the present moment.

Now it's time for Magic: Create What you Desire.

5. The Deep dive. 

  • Now that you have a firm archetypal foundation, it’s time to move forward courageously on your archetypal path.
  • We jump from 'learning' and shift to 'experiencing'.
    The next phase is all about the deeper meaning behind everything: money, communication, self care. You find out what gods, planets, animals and trees will guide you towards your true potential. 
  • About what does it mean to be autistic, ADHD, dyslexic and work through that archetypes? How can honor your introvertness, multiple passions, passions or sensitivity in a way that helps you to rise your full potential and manifest your desires?
  • You get your archetypal altar practice, get your spells and create your altar,  you play with art projects.
  • We have monthly workshops all dedicated to the archetype of the months.
  • Over the course of 12 months, we follow a circle of the archetypes. Every time you do a cycle, the effect will deepen.

  • And you get closer to realizing your desires day after day.
Yes! Now it's time to get your Archetypal Bespoke Brand. 

6. Your Archetypal Bespoke Brand

  • By now, you are so intertwined with the archetypes that you just know when you see it.
  • But you also get guidance on what brand goes best with your archetypes.
And use your Archetypal Marketing Bundles

7. Your Archetypal Marketing Bundles

  • Now that you have become palls with the archetypes, you most likely just know when you see it.
  • But you also get guidance on what marketing style goes best with your archetypes.

6. Your Archetypal Material 

cover of the Archetype quiz
Cover of the Magic of the 12 Brand Archetypes
overview of the wonderfully weird 12 archetypes
All 12 Brand Archetypes 
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